Program Outlines

Contents

1 Safety Programs: Driver Education
2 Safety Programs: Professional Driver Enhancement
3 Safety Programs: Public Service Announcements
4 Incentive Program: MASTER DRIVER

Safety Programs: Driver Education

Purpose
- Increase Motorist’s Awareness
- Proper attitude toward privilege of driving
- Courtesy and respect of other drivers
- Safe vehicle operation in the vicinity of other vehicles and large trucks
- Respect and allow for skill levels and limitations of the wide range of motorists
- Respect for and support of law enforcement
- Common driving errors, and the correct techniques that professionals use
- Pre-trip vehicle inspection is not just for trucks
- Overcoming anger and resentment of unskilled and inconsiderate drivers
- Stress management and need for proper rest and diet
Formats
- Live seminars with speakers
- Video presentations
- Radio talk shows
- Print Media
  - Newspapers
  - Magazines
  - Newsletters
  - Posters, place mats at restaurants

Safety Programs: Professional Driver Enhancement

Purpose
- Increase Trucker’s Awareness
  - Proper attitude toward privilege of driving
  - Courtesy and respect of other drivers
  - Safe vehicle operation in the vicinity of other vehicles
  - Respect and allow for skill levels and limitations of the wide range of motorists
  - Respect for and support of law enforcement
  - Common driving errors, the impact of unprofessional behavior and the correct techniques that professionals use that help build good image for the industry
  - Pre-trip vehicle inspection is not optional for safe operation
  - Overcoming anger and resentment of unskilled and inconsiderate drivers
  - Stress management and need for proper rest and diet
Formats
- Live seminars with speakers
- Truck shows
- Truck stop lounges
- Trucking companies
- Truck driver schools
- Video presentations
- Trucking companies
- Truck stop lounges
- Truck dealerships
- Truck driver schools
- Radio talk shows
- Print Media
  - Truckers Newspapers
  - Truckers Magazines
  - Truckers Newsletters
  - Posters, place mats at truck stop restaurants

Safety Programs: Public Service Announcements

Purpose
- Increase Motorist Awareness
- Reinforce serious responsibility of driving safely
- Provide professional tips for avoiding danger
- Reduce motorist apprehension of large trucks
- Create awareness of no-zone and safe interaction with large trucks
- Increase cooperation of motorists with truckers and reduce road-rage
- Less dangerous vehicle interaction
- Fewer Injuries and Deaths
Formats
- Radio
- Recorded Narration
  - Real Drivers and Celebrities
- Recorded Song and narration
  - Real Drivers, Music Upstarts and Celebrities
- Live reads
  - DJ’s, Talk show hosts, Sportscasters, Newscasters
- Television
- Recorded & Live reads
- Print Media
  - Newspapers
  - Magazines
  - Posters, place mats, flyers
  - Billboards –
- Highways and Cities
- Sports Arenas
- Fairs -Rodeos

Incentive Program: MASTER DRIVER

Professional Driver Elite Membership Group
Purpose
- Increase Trucker’s Status and Recognition
  - Advanced driving skills education
  - Code of the road certification
    - Demonstrates and agrees to highest standards and ethics
    - Advances Professionalism to new drivers
    - Speaks out against and reports dangerous and reckless driving
- Training in first aid, CPR, accident scene securing and assistance
- Firefighting skills for vehicle and roadside fires
- Search and rescue training
- Positive thinking and life enhancing behavior
- Stress management and need for proper rest and diet
Format
Live multi-day in-house or onsite sessions with speakers, video presentations, textbook studies and hands on skill building
Demonstration and testing of learned skills
Graduation and public recognition of new status